The importance of goodwill in your business

Building goodwill in your business adds to its value. And potentially gives you a competitive advantage. Here are 5 key ways to improve goodwill in your business, and how this adds to the value of your company. Goodwill in accounting refers to the intangible value that a company can hold, above and beyond the pure […]

Business tips: Building your brand to create a competitive advantage

Improving your brand awareness is one way to give your company a competitive advantage. We’ve summarised some important tips for making your brand stand out. In a crowded marketplace, it can be difficult to make your products and services stand out clearly from the competition. A key way to do this is to focus on […]