The importance of goodwill in your business

Building goodwill in your business adds to its value. And potentially gives you a competitive advantage. Here are 5 key ways to improve goodwill in your business, and how this adds to the value of your company. Goodwill in accounting refers to the intangible value that a company can hold, above and beyond the pure […]

Business tips: Setting your goals for a business exit

Here is some important advice on setting the right goals for your business exit. Every business has a finite lifespan. Some may last for decades, and some may only last a couple of years. As the owner of a business, the life of your business is likely to be strongly aligned with your own life […]

Business tips – Learning to make good business decisions

Making good business decisions is the secret to a successful startup. Making good business decisions is easier to do when you have excellent information at your fingertips – and that’s the value of having great reporting at the heart of your startup. Any cloud accounting software worth its salt will offer you straightforward ways to […]

Business tips: Writing a mission statement

Do you know WHY your business does what it does? A mission statement can set the best possible foundations for your business. You’ve had your initial business idea and written a plan. But do you know WHY you’re creating this business, or HOW you’ll deliver your end product/service? What will the company’s underlying purpose be […]

Business tips: Outlining your ideal customer

Do you know who your startup’s ideal customer should be? Defining your customer audience will impact your business strategy. Customers form the beating heart of your startup. Without a stable customer base, you can’t generate sales, bring in income or create a viable business model. So, it’s vital for your new business to have a […]

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