What’s your unique selling point?

Why should your customers choose you over your competitors? Establishing your unique selling point (USP) is about understanding the real benefit you offer customers. Making your business stand out in a crowded market can be a challenge, but differentiating your business will be key to attracting the right customers and giving them a reason to […]

Things your small business can learn from your competitors

They say competition is fierce, but we think it’s one of your greatest assets when starting up a new business. Find out what invaluable information you can learn from your competitors. It takes little more than a laptop and a social media page to get a legitimate business off the ground these days. As a […]