Business tips: Using forecasting to help your decision-making

A crystal ball would be handy in business. Good-quality forecasting can be just as useful, giving you an informed view of the future of your business and finances. Producing regular management information is one way to help improve your business decision-making. But looking at historical numbers can only tell you so much. In business, you […]

Business tips: Outlining your ideal customer

Do you know who your startup’s ideal customer should be? Defining your customer audience will impact your business strategy. Customers form the beating heart of your startup. Without a stable customer base, you can’t generate sales, bring in income or create a viable business model. So, it’s vital for your new business to have a […]

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