Proving your ongoing business viability through 5 financial reports

Proving that you’re a viable business. We’ve listed the main reasons why lenders and investors want to see solid financial statements before they invest in you.

Whether you’re applying for government subsidies, taking out a business loan or seeking investor support, you need to be able to demonstrate your ongoing viability as a business.

To prove this viability, it’s important to have the right financial information at your fingertips. This information is also just as important for your own internal planning and decision-making.

So, where do you start and what are the reports that you’ll need?

The numbers that prove you’re a business with a future

Any lender or government body wants to know that your business has a future.

As the owner, you may believe in the destiny of your company, but you also need the numbers to reinforce this argument. Banks, lenders and investors are taking a risk in backing you. Because of this, they want to know that you’re capable of making the agreed repayments, and that the business is in a financial position to deliver profits and payouts for investors.

Before investing in your business, organisations will want to see:

  • Evidence of a healthy sales pipeline and sales revenue
  • Manageable debt that’s not eating into your capital
  • A positive cashflow position that covers your main costs
  • Forecasts that show stability or growth in your revenues
  • A meaningful business strategy for the next two to five years of growth

The data you need to plan your future

You can’t run a business on a wing and a prayer. With so many different ways to track and record your business data, there’s no excuse for not being up to speed with your performance, your targets and your forecasted sales, cashflow, debt and profits.

This information isn’t just useful when approaching investors and lenders. It’s also vital for your own strategic thinking, your business planning and your internal decision-making

Crucial management information to know will include:

  • Your targets and budgets for the upcoming period
  • Your sales and financial performance against these targets
  • Your basic financial position and health
  • Your forecasts for future sales, cashflow and end profits

The 5 key reports that define your company’s growth

Today’s cloud accounting software makes enable production of detailed and informative financial statements. These are the main statements and reports to focus on:

  1. Business plan – your business plan is a written document that outlines the company’s goals, strategies and financial projections for future success. It’s your route map for the business journey that lies ahead, and a crucial document when approaching investors.
  2. Sales reports and forecasts – sales reports give a historic summary of your past sales data, so you can track how you’re performing. Sales forecasts project this data forward in time to show future sales trends and potential sales growth you may achieve.
  3. Revenue forecasts – a revenue forecast is a projection of your expected income or revenue for a specific period. Being able to track and forecast your revenue position is vital information when carrying out financial planning and decision-making.
  4. Cashflow forecast – a cashflow forecast is an estimate of your expected inflows and outflows of cash over a specific period. By forecasting these cash inflows/outflows you can aim to keep the business in a ‘positive cashflow position (more cash coming in than cash going out).
  5. Financial statements – the main financial statements to keep your eye on will be your:
    • Cashflow statement – shows your current cashflow position, so you can make the most informed decisions about spending and cost management.
    • Balance sheet – shows your present assets, liabilities, and equity. It’s a snapshot that reflects the company’s financial position at a specific point in time
    • Profit and loss statement (P&L) – a breakdown of the income coming into the business, and the expenditure going out. Crucial for managing your profitability.
    • Aged debts – categorises and analyses your outstanding customer invoices, based on when they should have been paid. Keeping on top of this helps to speed up payment and improve your cashflow position.

Talk to us about proving your business viability

Having the data and evidence to prove you’re a viable and stable enterprise is crucial. It’s these numbers that will help you plan your growth and access the investment you need to scale.

Get in touch to talk about your financial reporting.

And just in case you wonder how we can assist, check out our list of services here.

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We’ve Helped These Clients Focus Less On Their Finances, And More On Their Purpose

Here’s what they had to say:

We have had an enduring
relationship because Clare goes
beyond being just a “service
provider”.

The team at Purposely are always
invested in my clients and my own
organisations success. They partner
with their customers, accountants
and auditors to deliver tailored
solutions and they are always
proactive in their approach. If you are
looking for dedication and a long-
term partnership, these are the guys
for you.

Varis K.

VLK Accounting

We engaged with Clare and the
team to bring our organisation
into the cloud and we haven’t
looked back since.

It’s now 4 years down the track and
the Purposely team continue to
provide such an invaluable service to
our business. They understand the
complexities of working with remote
organisations and they handle
everything we need with the greatest
sensitivity. From bookkeeping, to
payroll to assisting us with all our
audit queries. They have changed the
way we operate for the better.

Anna and Steve H.

Noonkanbah Aboriginal Corporation

Purposely has looked after my
business for a long time now and
I am very happy with the service.

They are very professional and I know
things are always up to date. Clare
and her staff are great to deal with
and I trust them, that’s important. I
would not be in business today if I did
not find them.

Les R.

Quic Dig (WA) Pty Ltd

Nothing is too much trouble!

I have never felt so supported in
business… Since joining forces with
Purposely, I have become more
financially aware, have a much better
understanding of my own business
and my cash flow has improved
tenfold. [They] really have my
business’s best interests at heart.

Kellie G.

A* Star Cleanings

Purposely have been 
(and remain) invaluable to us in
making sure that this part of our
business is handled efficiently 
and with careful attention
to detail.

Paying our casual workers on time is
critical to the success of our business.
Mistakes and delays are not easy to
absorb in a small business and it’s a
great comfort to us that Purposely 
feel the same way. Timely, accurate
advice to help our business run
smoothly!

Dirima C.

Dortch & Cuthbert Trading Trust

The integrity of the Purposely
team is beyond question and we
know we can always rely on them
to prioritise the best interests of
our organisation.

Marrugeku engaged with Purposely in
2017 to handle all our bookkeeping
and payroll requirements. They
consistently show up, week in week
out with efficiency and good humour.
Even during the challenging times
faced by the entertainment industry
due to COVID-19, Purposely supported
us all the way. The Purposely team
work hard to manage the complexities 
of payroll for staff in Live
Performance. And each year they
strive to achieve a smooth audit, 
showing their dedication.

Guy B.

Marrugeku Inc.

The team at Purposely has been
a crucial resource to our
business. When we first started
working with them our books
needed dedicated attention.

Purposely did an amazing job at
bringing them up to date, making
things tidy and accurate. The team is
always reliable and consistently get
the work done. While their persistent
reminders may sometimes feel like
hounding, we recognise that it is
precisely what our business needs.
We highly recommend them for their
professionalism and commitment to
delivering results.

Holly G.

Cameron Herbert Constructions Pty Ltd

I have been working with
Purposely for a couple of years
now and in this time the team
has shown significant support to
me and my business.

Their technical expertise has helped me get my business in order leaving me to focus on what I do best. They communicate on a weekly basis so I know where things are at and what is yet to be done. Everything is completed and lodged on time and in full. I trust that they handle my data confidentially and would recommend them to anyone who is seeking the “next level” in terms of a bookkeeper.

Luke D.V.

Swat Suspension Wheel & Tyre Pty Ltd

I’m an exercise physiologist,
extremely busy and very
successful and wouldn’t be
where I am today without the
help of Purposely.

They have saved me a lot of time and
money helping my business to become
more streamlined and efficient, which
has saved me a lot of stress. I would
highly recommend Purposely as they
are very professional and very easy to
deal with.

Chris A.

Chris Anastasios Exercise Physiology

We have been working with Clare
and her team for the last 6 years.

Our initial contact with them came
from the difficulties we faced in
integrating our point of sale system
with our accounting software. We
required someone with technical
expertise to fix this issue, and Clare
immediately got on with the job. Since
then, Clare and her team have shown
commitment to adapt to our evolving
needs and implement effective
systems and processes, all of which
have contributed to enhancing our
overall operations.

Vanessa A.

Think Water Broome

We had no second thoughts on choosing Purposely.

My biggest pain point was not having clarity on the business financials from the previous bookkeepers. It was frustrating to try to communicate with them regarding anything. That’s when we found Purposely (Clare), our first impression was she was very professional and knowledgeable on what she does. We now have clarity, trust and good communication whether it comes to processing the payroll or bookkeeping or even sorting out the invoices. Clare and her team are always there to support and help and simplify things for us.

Bikram P.

Dragonfly Cafe

We have been dealing with Clare and Purposely for over 4 years because they handle the bookkeeping for one of our clients.

We can thoroughly recommend them to anyone that needs an efficient, accurate and easy to work with bookkeeper. We have always found their work to be of the highest quality.

Peter W.

Accounting on Tap Pty Ltd

I have nothing but praise for Clare & the team, they have always bent over backwards to help.

Myself & my business have been involved with Purposely for many years now after our internal Book-keeper decided to retire & suggested I look into what was/is Purposely. Purposely are Kimberley locals & understand how difficult it can be working remotely to run a business in this part of Australia. The team adapted to my requests & business style very quickly and I have to admit I haven’t always been the easiest person to work with due to the remote nature of our work & my lack of computer skills. GND will continue to use Purposely for the foreseeable future of our business.

Sam C.

Great Northern Demolition Pty Ltd

Since we started working with Purposely in 2018, we’ve witnessed their unique approach to bookkeeping which sets them apart.

Their commitment to due diligence and technical expertise exceeds the standards of traditional bookkeeping models. Their thoroughness extends beyond skilful application and experience, encompassing excellent communication with both clients and their accountants/auditors. With an experienced staff member always at hand, they provide a reliable asset to any organization fortunate enough to collaborate with them. Purposely offers an outstanding solution for organizations seeking outsourced financial management, whether it be for partial or comprehensive support.

Desiree M.

Male & Co

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