Business tips: Nurturing your customer relationships

Your customers are vital to your journey. So, what are you doing to nurture them? Here are some top tips for building your customer relationships.

The stability of your business isn’t just based on sound finances. Forming rock-solid foundations comes from having a solid customer base and building long-lasting relationships with your end users. To achieve this, you need to work hard on nurturing these relationships.

But how do you keep your customers happy and satisfied? And what are the best ways to build and maintain a trusted and beneficial relationship with everyone in your sales book?

Here are a few fundamentals for keeping those relationships sweet…

Great communication with your customers

Any good relationship is based on honest and open communication. So it’s important to have the best possible channels for two-way communication, feedback and promotion. Talking directly to customers, and allowing them to communicate with you, opens up a dialogue and gets a conversation started. And when customers are willing to have that conversation, you can be confident that they’ll be open to your marketing, emails and other points of contact.

Key ways to achieve this could include:

  • Make use of the full range of digital channels – some customers will check out your website before making a purchase. Others will follow your updates on social media. Some will prefer email newsletters and updates. Find out what they prefer and use the channels that have the best feedback, engagement and conversation rates.
  • Put some effort into your social media channels – social media platforms are a great way to communicate directly with your customer base. But you need to make the time to post regularly, reply to queries and respond to praise (and criticism too).
  • Know your customers inside out – where possible, getting to know your customers face-to-face is invaluable. Digital channels are incredibly useful, but they can’t replace chatting with your customers in person. Hold customer events, go to trade conferences and ask your team to represent your brand in a friendly and engaging way.

Ask for feedback and comments

For your products and/or services to improve, you need honest feedback from your customers. Ask for feedback on your delivery, your customer service, waiting times and prices etc. And, crucially, find out how you can do better. The root of any product development lies in knowing what your customers want, and how their needs are evolving. If you can gather those opinions and information from your end users, that’s invaluable data on which to base your decisions.

If you’re selling a physical product, ask the customer to answer a few quick questions when completing their warranty details online. If you’re selling a service, then follow up any project with a ‘How did we do?’ survey that asks for high-level feedback on their experience. The more you ask, the more you will know – and that knowledge really is power in the business world.

Keep customers in the loop with new developments

When you’re starting your next round of product development, stop for a moment and think about who this product is for. Ultimately, you’re designing and evolving something to meet the specific needs of a certain customer demographic. So, who better to ask about the direction of your updated product or service? Talk to the end user and ask them what they want.

As a business, it’s very easy to get lost in the internal, in-house viewpoint of your development. A new idea could result in what’s seen as an excellent new product feature – but have you asked the end user if they want this feature? Aiming for a positive customer experience (CX) and meeting your customers’ needs should ALWAYS be your core aim. So get your end users involved in the development process and your beta testing of products.

Reward your best customers with perks and benefits

We all like to know that our custom is valued. When you form an attachment to a brand, and give the company your hard-earned cash, you want to know that this is appreciated. One way to make your customers feel valued in this way is to offer them perks and benefits – something that only your long-term customers will have access to. This could mean:

  • Giving valued customers early access to new products or services
  • Offering customers a healthy discounts on purchases, or giving away freebies
  • Introducing an ‘Introduce a friend’ scheme, where the introducing customer gets a gift
  • Running events for existing customers to build on their feelings of community

The more you can do to make each and every customer feel special, the more chance you have of building a great relationship – and turning these people into advocates for your brand.

And just in case you wonder how we can assist, check out our list of services here.

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We’ve Helped These Clients Focus Less On Their Finances, And More On Their Purpose

Here’s what they had to say:

We have had an enduring
relationship because Clare goes
beyond being just a “service
provider”.

The team at Purposely are always
invested in my clients and my own
organisations success. They partner
with their customers, accountants
and auditors to deliver tailored
solutions and they are always
proactive in their approach. If you are
looking for dedication and a long-
term partnership, these are the guys
for you.

Varis K.

VLK Accounting

We engaged with Clare and the
team to bring our organisation
into the cloud and we haven’t
looked back since.

It’s now 4 years down the track and
the Purposely team continue to
provide such an invaluable service to
our business. They understand the
complexities of working with remote
organisations and they handle
everything we need with the greatest
sensitivity. From bookkeeping, to
payroll to assisting us with all our
audit queries. They have changed the
way we operate for the better.

Anna and Steve H.

Noonkanbah Aboriginal Corporation

Purposely has looked after my
business for a long time now and
I am very happy with the service.

They are very professional and I know
things are always up to date. Clare
and her staff are great to deal with
and I trust them, that’s important. I
would not be in business today if I did
not find them.

Les R.

Quic Dig (WA) Pty Ltd

Nothing is too much trouble!

I have never felt so supported in
business… Since joining forces with
Purposely, I have become more
financially aware, have a much better
understanding of my own business
and my cash flow has improved
tenfold. [They] really have my
business’s best interests at heart.

Kellie G.

A* Star Cleanings

Purposely have been 
(and remain) invaluable to us in
making sure that this part of our
business is handled efficiently 
and with careful attention
to detail.

Paying our casual workers on time is
critical to the success of our business.
Mistakes and delays are not easy to
absorb in a small business and it’s a
great comfort to us that Purposely 
feel the same way. Timely, accurate
advice to help our business run
smoothly!

Dirima C.

Dortch & Cuthbert Trading Trust

The integrity of the Purposely
team is beyond question and we
know we can always rely on them
to prioritise the best interests of
our organisation.

Marrugeku engaged with Purposely in
2017 to handle all our bookkeeping
and payroll requirements. They
consistently show up, week in week
out with efficiency and good humour.
Even during the challenging times
faced by the entertainment industry
due to COVID-19, Purposely supported
us all the way. The Purposely team
work hard to manage the complexities 
of payroll for staff in Live
Performance. And each year they
strive to achieve a smooth audit, 
showing their dedication.

Guy B.

Marrugeku Inc.

The team at Purposely has been
a crucial resource to our
business. When we first started
working with them our books
needed dedicated attention.

Purposely did an amazing job at
bringing them up to date, making
things tidy and accurate. The team is
always reliable and consistently get
the work done. While their persistent
reminders may sometimes feel like
hounding, we recognise that it is
precisely what our business needs.
We highly recommend them for their
professionalism and commitment to
delivering results.

Holly G.

Cameron Herbert Constructions Pty Ltd

I have been working with
Purposely for a couple of years
now and in this time the team
has shown significant support to
me and my business.

Their technical expertise has helped me get my business in order leaving me to focus on what I do best. They communicate on a weekly basis so I know where things are at and what is yet to be done. Everything is completed and lodged on time and in full. I trust that they handle my data confidentially and would recommend them to anyone who is seeking the “next level” in terms of a bookkeeper.

Luke D.V.

Swat Suspension Wheel & Tyre Pty Ltd

I’m an exercise physiologist,
extremely busy and very
successful and wouldn’t be
where I am today without the
help of Purposely.

They have saved me a lot of time and
money helping my business to become
more streamlined and efficient, which
has saved me a lot of stress. I would
highly recommend Purposely as they
are very professional and very easy to
deal with.

Chris A.

Chris Anastasios Exercise Physiology

We have been working with Clare
and her team for the last 6 years.

Our initial contact with them came
from the difficulties we faced in
integrating our point of sale system
with our accounting software. We
required someone with technical
expertise to fix this issue, and Clare
immediately got on with the job. Since
then, Clare and her team have shown
commitment to adapt to our evolving
needs and implement effective
systems and processes, all of which
have contributed to enhancing our
overall operations.

Vanessa A.

Think Water Broome

We had no second thoughts on choosing Purposely.

My biggest pain point was not having clarity on the business financials from the previous bookkeepers. It was frustrating to try to communicate with them regarding anything. That’s when we found Purposely (Clare), our first impression was she was very professional and knowledgeable on what she does. We now have clarity, trust and good communication whether it comes to processing the payroll or bookkeeping or even sorting out the invoices. Clare and her team are always there to support and help and simplify things for us.

Bikram P.

Dragonfly Cafe

We have been dealing with Clare and Purposely for over 4 years because they handle the bookkeeping for one of our clients.

We can thoroughly recommend them to anyone that needs an efficient, accurate and easy to work with bookkeeper. We have always found their work to be of the highest quality.

Peter W.

Accounting on Tap Pty Ltd

I have nothing but praise for Clare & the team, they have always bent over backwards to help.

Myself & my business have been involved with Purposely for many years now after our internal Book-keeper decided to retire & suggested I look into what was/is Purposely. Purposely are Kimberley locals & understand how difficult it can be working remotely to run a business in this part of Australia. The team adapted to my requests & business style very quickly and I have to admit I haven’t always been the easiest person to work with due to the remote nature of our work & my lack of computer skills. GND will continue to use Purposely for the foreseeable future of our business.

Sam C.

Great Northern Demolition Pty Ltd

Since we started working with Purposely in 2018, we’ve witnessed their unique approach to bookkeeping which sets them apart.

Their commitment to due diligence and technical expertise exceeds the standards of traditional bookkeeping models. Their thoroughness extends beyond skilful application and experience, encompassing excellent communication with both clients and their accountants/auditors. With an experienced staff member always at hand, they provide a reliable asset to any organization fortunate enough to collaborate with them. Purposely offers an outstanding solution for organizations seeking outsourced financial management, whether it be for partial or comprehensive support.

Desiree M.

Male & Co

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